Let's talk about something quietly revolutionizing how fitness studios get new clients. While most studios are burning cash on ads and paying hefty marketplace commissions, some smart studios have discovered a goldmine hiding in plain sight: Google's local search — AKA, Reserve With Google by Kenko.

The Google Search reality

Here's a fact that might surprise you: 97% of people looking for fitness classes start their journey on Google. They're typing things like "yoga near me" or "best Pilates studio" - and these aren't just casual browsers. These are high-intent searchers, with credit cards in hand, ready to book.

A tale of 52 studios

A recent study of 52 fitness studios revealed something fascinating. By simply adding a "Book Online" button to their Google Business Profile, these studios saw remarkable results:

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• 433 new clients walked through their doors
• $23,700 average revenue boost in just 4 months
• 46% more organic bookings than their competitors
• Zero dollars spent on marketing

Two success stories worth noting

A Pole Studio that acquired new clients organically 

One pole studio with two locations decided to test this approach. Without spending a dime on marketing, they:

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• Attracted 52 new clients
• Generated $2,245 in pure profit
• Expanded their community organically

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A Yoga Studio that climbed up in search results

A London-based yoga studio took things further. They started at #7 in local search results and climbed to #4 using a smart combination of:

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• Automated review requests after classes
• Strategically placed QR codes for easy reviews
• Direct booking through Google

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The result? 42 new leads, all without touching their marketing budget.

Why this works so well

The magic lies in the simplicity:

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1. People are already searching for studios
2. Direct bookings mean no marketplace commissions
3. Better Google ranking brings more visibility
4. Easy booking process increases conversions

The smart studio formula

The most successful studios in the study followed a simple formula:

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• Optimized their Google Business Profile
• Added the "Book Online" button with Kenko’s help
• Automated their review collection
• Made it easy for happy clients to spread the word

The bottom line

While other studios are caught in the cycle of expensive ads and commission fees, these 52 studios found a better way. They tapped into a stream of high-intent leads already looking for their services, and turned those searches into real revenue.

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The best part? This isn't some complex marketing strategy that requires a team of experts. It's a simple, free feature that any studio can implement today.

Ready to try it?

If your studio isn't taking advantage of this yet, you're leaving money on the table. The next person in your area searching for fitness classes could be your next loyal member - but only if they can find and book with you easily.

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Remember: While others are chasing the next big marketing trend, smart studio owners are maximizing what's already working - and keeping all the profits for themselves.

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Read more about how to leverage Reserve with Google to drive organic lead acquisition.

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Want to set it up? Book a free consultation.