In today’s world your fitness website speaks a lot about your business. It’s where visitors get a chance to discover your services and you get a chance to convince them that they are worth their time.

The fitness industry has been growing lately. More people, more trainers, more studios. Everything's becoming huge. With people having so many fitness choices like Yoga, CrossFit, HIIT etc. new studios can face a tough time standing out.

Getting new members to try your classes is challenging. To do that you have to ensure that your marketing game is solid. And once you generate sufficient awareness and interest in your targeted consumers, people will start walking in through your doors.

Not all fitness websites are created equally. Some are better than others. Why?

How To Make A Great Fitness Website?

Fitness websites have different needs compared to any other business. They must have certain elements to ensure that they meet their intended purpose.

Let's check them out.

01. Class Schedule

Fitness studios that offer classes must update their schedules online. New prospective members can discover them and figure out what class they want to try and when they want to try it.

The good thing about a class schedule is that it improves awareness. If people don’t know about your class schedule online, they may not bother visiting your physical location. For existing members, looking up classes becomes fairly easy with online class schedules and that surely helps in retention.

02. Online Class Bookings

Now that you’ve the schedules posted already, wouldn’t it be great if people could directly book a class even before visiting your facility. That surely sounds convenient. And it certainly is.

The great thing about online bookings is that it helps you plan your classes in advance because you would know how many people will be coming in apart from on-spot registrations.

Else at times popular classes can get really packed and people have to show up at the studio extra early just to get a spot. Online bookings help you avoid that hustle.

Right before a class begins, members can easily hop on to the My Account page on your website and enter a live class just by clicking the available link under the My Bookings section.

03. High Resolution Images

Instead of using stock photos, great fitness websites must take advantage of striking images that inspire visitors.

Photo-shoots of your fitness facility are also a great way to show-case your environment and the classes you conduct, whether you own a spin-cycle chain, a boxing ring or a Zumba studio.

These images can often take up a good part of the website’s home-page and therefore must grab the visitor's attention immediately.

04. Mobile Friendly Website

Enormous number of your visitors are coming in via mobile devices. Search engines also rank your websites based on how mobile-friendly they are.

It becomes unsaid then that your online marketing game must have a mobile friendly website which doesn’t crack up your images or compels users to zoom in.

Avoid having a mobile website that's a shrink-down version of a desktop website. The mobile website must be designed for mobile devices separately. Period.

05. On-Demand Video

Modern businesses are boosting their sales by encouraging clients to see what they have in store.

Kenko enables studios to build an entire video on demand library which can be accessed by customers on-demand.

However for new customers who are still considering your classes, you can offer them a couple of videos for free as a trial offer to build interest.

Let them try before they buy!

06. Trainer Bio

Trainers have the greatest potential to engage clients and build a loyal following. Members in turn wish to work with trainers who they trust more. That’s why it’s important to have a dedicated page for your trainers and instructors with their bios, certifications and other fun facts.

These descriptions add personality to your studio. They also help market your services to new members when they feel confident about a trainer and their experience.

07. My Account Page

This page is a dedicated dashboard for studio members where they can access all important information related to their upcoming class bookings, the memberships and packs that have been activated and so on.

Clients can even access and update their saved credit card information and take a quick glance at their past payment history within seconds.

This page gives your customers better control to track their memberships and purchases.

08. Location & Hours

Your business hours help people know when they can workout at your facility. Your location tells them where they can workout, especially if you have multiple branches.

These details become essential, not just for new visitors but also for search engines. Having an address and other contact details listed on your website improves discoverability on Google for people who live around your facility.

09. Blog

If you wish to keep your audiences engaged, then a blog on your website can help you do that. On your blog you can share your workout tips, fitness thoughts and write detailed articles that resolve problems frequently faced by your ideal clients.

10. Pricing & Checkout

Just like booking a class, advanced online websites these days have options to enable online purchases by visitors via their pricing and checkout pages.

These online purchases can include class-packs, drop-ins and monthly unlimited memberships. But they can also include common in-studio necessities like a water bottle or a yoga mat.

Having the ability to buy things online ensures less friction for your members while you get to improve your sales.

Now that we have laid out the elements that make a great fitness website, let’s see how these are so perfectly placed in some of the best fitness websites powered by Kenko.

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Exequor Wellness

The moment you open up the website, you are soothed by a calming imagery and a powerful messaging.

There are two clear CTAs - 'Learn More' and 'Explore Memberships'.

The website also has the scheduling page which neatly lays down all the classes that are being offered, each one ready to be booked with a single click.

Exequor Wellness also provides an option to purchase memberships which are clearly listed on the website and can be purchased directly.

Additionally, they also publish videos-on-demand for their audience to watch online.

Vibe Vault Fit

Bold solid colors hit you the moment you enter Vibe Vault’s website. Quickly the studio presents its trial offer for incoming visitors i.e. various hybrid services like in-studio, live online or an on-demand fitness class.

Scroll down further and a one minute long yet extremely engaging video comes up which beautifully showcases the studio’s facility and the vibrant classes they hold.

A call to action below the video saying “We want you to join our Vibe Tribe!” leads visitors to a dedicated Facebook page, welcoming them to join and become a part of their community.

The studio’s mobile apps are put up on display below where visitors and members can download them for a  24 x 7 booking experience.

The different kinds of classes Vibe Vault offers be it barre, wellness, dance fit etc. have dedicated video libraries. For instance check out their Barre Pump video set which is a six-part video-on-demand series that incoming visitors can access whenever they want, wherever they want.

The whole video-on-demand page, centered towards their barre routine, is built neatly and is visually appealing. Immediately it incites an awe in visitors and acts as a solid revenue stream for the fitness studio!

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The Chrome Bar

The Chrome Bar's home page is out-rightly captivating. Bright brand colours and the neon imagery makes the studio’s messaging stand out.

The schedule is easy to look at and book. The filters make it simple for the clients to choose classes and check out.

The website visitors can visit the pricing page to get to know all the pricing options provided by The Chrome Bar.

Mandala Yoga Collective

Before even mentioning what the studio offers, the website very subtly states the idea behind the studio by defining its first name “Mandala”.

Going down below, Mandala Yoga follows the popular and well-received practice of offering a free trial in the form of a video from its VOD playlist, improving visitor’s awareness about their classes.

Back at the home-page a simple yet powerful offering of “New Student Special” is presented to visitors which leads them to Mandala Yoga’s web-store.

In the web-store, visitors can purchase monthly unlimited memberships, single drop-in classes, on-demand content as well as gift cards for other people.

Mandala Yoga’s “About Us” page very clearly highlights the studio’s principles along with naturalized images of the people who stand behind it. That instills a calm yet humane presence behind the studio’s guiding light or its core ideals.

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Booster Transform

Booster Transform’s home-page has an entire carousel of extremely vivid and well-shot images depicting the facility and its trainers using different equipments and performing perfect exercises.

Each slide in this carousel has an accompanying call to action that leads visitors to their area of interest, be it an intense Barre workout or the Europe exclusive Lagree Ramp.

Booster Transform’s mobile apps are also linked to Google Play and App Store. Going down below the fold, the next section clearly talks to the visitors about the ways in which they Booster Transform can help them become fit, be it through workouts with targeted goals, or by boosting their endorphins.

The studio’s three different locations are clearly placed out on an embedded map below, and if one were to book a class at any one of them, they can simply click the top-right navigation button, and they are led to the scheduling page where any of the available classes can be booked in few clicks.

Booster’s team is also very vividly displayed in their Team section where anyone can learn about the trainers, their lives and interests.

This ensures that the studio not just remains to be a physical space but is perceived as a community that connects people who are passionate about fitness with those who want to be passionate about it.

And that pretty much sums it up.

A great website can definitely boost your marketing efforts. It can convince visitors to join your studio and book a class within seconds.

If the website is poor then it can create a bias in the visitor’s mind. Even if you’re offering awesome and purposeful classes, people won’t be compelled to join unless they see that awesomeness on your website.

Kenko offers you highly attractive website integration that seamlessly fits into your existing website design.

• Increase conversion rates by making your website more discoverable.
• Visitors can sign-up and pay for a class in just three clicks.
• Your personalized web-store can help sell more credit-packs and memberships.
• Offer a great booking experience to your existing members.

Makes visitors feel premium, curious and compelled by your online fitness brand.

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