Namaste tech-savvy yogis! Did you know that 85% of consumers favor apps over mobile websites?

The world is getting more digital by the day and it's time for your yoga studio to join the flow. Imagine being able to book your favorite yoga class with just a few taps on your phone or getting notified of a new class in your personalized app. Yes, you heard it right! A mobile app can do wonders for your yoga studio and in this blog, we'll be breaking down why having one is more important than ever.

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Why does a Yoga Studio need mobile apps?

Let us explore why you need a mobile app for your yoga studio in the first place.

Convenience for existing customers

A mobile app allows your customers to easily view and book classes, manage their schedules, and access your studio's information from their mobile devices. This convenience can lead to increased customer satisfaction and loyalty.

Increased visibility

A mobile app can increase your business's visibility and make it easier for potential customers to find you. This can lead to increased foot traffic and more new customers.

Improved marketing and retention

With a mobile app, you can reach your customers through push notifications and targeted promotions. You can also use the app to promote new classes, and events, and to share news and updates with your customers. Push notifications are also a fantastic way to re-engage users who have downloaded the app are no longer active. Sending high-value push notifications can increase retention rate by 3 to 10 times.

Increased revenue

By offering in-app purchasing options, such as class packages and memberships, you can increase your revenue and streamline the sales process. Once a user downloads your app, it is like you have set up shop in your customer’s house.

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What to look for in your mobile app

A mobile app can be a valuable tool for yoga studios looking to expand their reach and engage with their clients in a more convenient and accessible way. With so many options available, it can be challenging to determine which app is best for your studio. To help you make an informed decision, here are some key features to look for in a customer mobile app for your yoga studio.

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Book and schedule classes and appointments

Your mobile app should allow members to book classes and courses directly through the app. Users should be able to look at and plan their class schedule easily with no confusion as to how it works. The less clicks the user has to make to confirm the payment, the less likely they are to drop out before completing it.

The app should also create a membership platform, allowing members to monitor their payments, make payments, and keep up-to-date with their membership plan. With your mobile app, members shouldn't have to call, email, or text to book into a class or renew their membership, making it much more efficient for both you and your clients. You don’t need to spend all day answering calls as simple tasks can be done quickly from a smartphone.

Create an easy to navigate app just like Malaurie created an app for her studio - Soul Movement Yoga with Kenko.

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Intutive interface

The app should be easy to navigate and understand for both you and your clients. A well-designed interface will make it simple for clients to access the information and services they need, and for you to manage your studio's operations.

Soul movement yoga increased their bookings by 124% just by creating a very intuitive branded mobile app.

Check out their full story here!

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Communicate effectively with members

Your mobile app should be able to streamline communication with members. You should be able to share information regarding class updates, schedule changes or price lists.

Use targeted notifications to upsell directly to the customers. You also have the opportunity to create a more personalized experience for members through your mobile app. Push notifications are an excellent way to reach your customers as they almost never get missed. You can send out exclusive offers, and personalized discounts, and promote your yoga studio.

High-quality video content

When it comes to your mobile app, it should be able to add features that will increase its value and benefit the user. The ability to add valuable content to your app will benefit members, providing a better overall experience.

Adding quality video content will help your clients derive more value from your business. The app should provide clear, concise, and engaging video-on-demand content that includes both instruction and demonstration. This will help you offer a more immersive experience for your clients and ensure that they can follow along with ease.

Online store

If you sell products in your studio and want your customers to directly purchase and pay for products on the app, then you should look for an app that provides an in-built online store. Integrating the online store within the mobile app can streamline the purchasing process and provide a seamless experience for clients. Additionally, it can help the yoga studio expand its reach and increase revenue by offering products and services beyond the physical studio space.

Branding and design

Your app must have the option to customize the look and feel of your website. Creating a unique, custom-branded app is absolutely crucial to helping your business stand out from the crowd. The branding and design of your app need to be in keeping with your business. s, and Your brand is the way your customers perceive you and is the face of your business. A strong brand encourages customer referrals and helps customers know exactly what to expect from you as a company. Having a brand color improves brand recognition by up to 80%. One of the best ways to achieve this is by having a signature color. The consistent brand presentation across all platforms increases revenue by up to 23%.

Marketing automation

It is extremely advantageous to be able to run marketing initiatives on your app. You should be able to set up programs like referral marketing that will do wonders for expanding your yoga studio.

Affordability

The app should be affordable so that it doesn’t drain your pocket and gives you high return on investments. You should consider all costs associated with the app, including subscription fees, setup costs, and any additional fees for additional features or services.

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Where will you find the best mobile app?

If you don’t have a mobile app yet, it is time to find one as soon as possible. And if your mobile app does not give you the above functionality, then it is time to re-evaluate your app.

Let us help you find the best mobile app for your yoga studio.

Your yoga studio customer mobile app should essentially have:

1. Seamless booking system
2. Easy to view classes and appointments
3. Easy to make payments on the app
4. Ability to view scheduled bookings and appointments
5. Enabled push notifications
6. Marketing initiatives
7. VOD
8. Online store
9. Customizable design

Kenko provides highly intuitive and converting mobile apps that will help your yoga business grow by leaps and bounds. We, at Kenko, understand what it takes for you to create a mobile app that helps attract new customers and retain old ones.

We have built everything listed above in our customer app that will ensure an increase in the number of bookings, an increase in retention, an increase in revenue per client, and a lot less time wasted on operational work.

And it's not just us saying this! It is our customers!

Your app rocks! We are pumped we got in early.
-Bobby, Big day Fit

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We highly recommend that you try out the mobile right away! Book a demo to start a free trial!

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