When we launched Bookee, we made a fundamental choice that set us apart: your studio's revenue would be our North Star. While others in the industry were content with providing scheduling and billing tools, we asked a deeper question: "What truly drives a studio's success?"

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That question has led us on an incredible journey of innovation, partnership, and growth. 

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Today, we're excited to announce the next evolution of that journey: Bookee is becoming Kenko.

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The power behind the name: why Kenko?

It embodies a state of complete well-being - a harmonious balance of physical health, mental clarity, and business prosperity. This perfectly captures our vision for the wellness industry.

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Just as the concept of Kenko represents holistic wellness, our platform delivers holistic business growth. We're not just helping you manage appointments; we're nurturing the complete health of your studio business plus OPS.

The evolution of our visual identity

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Our transition from Bookee to Kenko is reflected in our new visual identity. The Bookee logo, with its friendly and approachable design, served us well in establishing our presence in the wellness industry. Our new Kenko logo builds on this foundation while embracing a more sophisticated and forward-looking aesthetic. 

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The logo combines clean, modern lines with a subtle nod to our AI-powered future, featuring a distinctive "K" that symbolizes the bridge between traditional wellness practices and cutting-edge technology. The design maintains a sense of warmth and accessibility while conveying the power and intelligence of our platform.

Our brand philosophy and architecture

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The Kenko brand is built on three core pillars: Innovation, Partnership, and Growth. Our visual and verbal identity reflects this through:

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• Innovation: Bold, clean design elements that showcase our technology leadership
• Partnership: Warm, accessible color palette and typography that convey trust and support
• Growth: Dynamic visual elements that represent progress and success

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Our brand architecture is thoughtfully structured to support both our current offerings and future innovations. While Kenko serves as our master brand, it houses a growing ecosystem of products and services, each designed to enhance different aspects of wellness business management. 

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This flexible architecture allows us to introduce new features and products seamlessly while maintaining a cohesive brand experience.

Our journey: from booking platform to business growth partner

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When we started, we saw an industry filled with fragmented solutions - separate tools for scheduling, marketing, client management, and business growth. But we envisioned something more powerful: a unified system where every feature, every innovation, and every interaction drives toward one goal - your studio's success.
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This vision led us to pioneer solutions that transcend traditional studio management:

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🚀 Lego-like automation builder

• First multi-channel marketing tool in industry
• Build client journeys like legos on a drag & drop canvas
• Instant text, call, email from client actions
• Personalize messages based on client’s behaviour
• See real-time impact on your revenue

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🔗 Revolutionary magic-links

• Fully-branded web experience
• Blazing fast 2-click bookings
• Highest intro-offer conversion rate
• Website that looks amazing

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📈 Smart growth tools

• AI-powered business reports
• Reserve with Google partnership
• Nurture community with sleek branded apps
• Seamless & automated client checkins
• Non-cash referral program
• Retention prediction and prevention
• Highest security standards: HIPAA, SOC2, GDPR

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🤖 Industry-first AI front desk (Beta)

• Never miss a client call again
• Increase customer satisfaction from 40% to 90%
• 93% client cannot tell they are talking to an AI
• AI that can act, not just talk
• Book, cancel, modify classes, appointments & packages

The Kenko difference: why we stand apart

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Step 1: Revenue-first philosophy

While others focus on operations, we start with your bottom line. Every feature we build, every innovation we introduce, and every support interaction we have is designed with one question in mind: "How will this drive your studio's revenue?"

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Step 2: Three-tiered support excellence

We believe exceptional support isn't just about answering questions - it's about driving success. That's why we've built a unique three-tiered support structure:

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1. 24/5 human support team

• Always available when you need help
• Quick resolution of technical issues
• Proactive problem prevention
• Continuous system monitoring

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2. Dedicated product success coaches

• Personalized onboarding
• Maximise ROI from software
• Regular success check-ins

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3. Business growth specialists

• Marketing automation consultants
• Client retention programs
• Playbook to automate business operations
• Business performance analysis

From "Do It Yourself" to "Done For You"

This is where we truly revolutionize the industry. While others hand you a tool and wish you luck, we deliver a complete business transformation system:

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Complete setup & integration

• Full system configuration
• Data migration and organization
• Custom workflow implementation
• Team training and enablement

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Growth system implementation

• Marketing automation setup
• Client journey optimization
• Revenue stream activation
• Performance tracking system

The future is here: what's coming with Kenko

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We're not just changing our name - we're raising the bar for the entire industry. Here's a glimpse of what's coming:

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🎯 XFrame

We made client interaction seamless and enjoyable with our website widgets powered by magic-links. Now it’s time to raise the bar once again. Kenko’s Xframe will take your website experience from great to greatest. We cannot wait to launch this one.

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🤝 AI sales partner

Imagine having a tireless, non-pushy, and intelligent sales person working for your studio 24/7 to make your goals a reality. It can call, text, email — all by itself. It will be a revolution.

We are going beyond software. Yes; that’s right

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(We’re crazy for your business success)

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🤝 Introducing Level-up Growth Program (6-month DWY business transformation)

Today, with rising competition and changing markets, its not enough to just “run” the business. Every business owner needs to get all four pillars of the business right — marketing, client experience, operation, and team.

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This is a really tough challenge. Big brands are investing in highly-paid consultants and service to make overcome it. Leaving smaller brands at a disadvantage. This did not sit well with us.

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So we have bought together everything you will ever need for your business in one place:

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• Strategy
• Playbook
• Coaching
• DFY Software implementation
• Weekly 1:1 with coach

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Basically we leave no-stone unturned for your business growth over a 6-month program. This is NOT A COURSE. This is us working in the trenches with you. Just tactical advice & execution. No mindset & strategy pipe-dreams.

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Only 10 business selected each month — so that we can deeply cater to your needs. And the best part? Its completely FREE if you don’t grow your business. No questions asked.

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👉 Join the waitlist

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More innovations in the pipeline

1. AI assistant for business owners & managers
2. Cool updates to the branded mobile app
3. Pick a spot for classes
4. Mobile-responsive backend dashboard (CRM)

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Seamless transition, enhanced experience

Your transition to Kenko will be smooth and worry-free:

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• Same login credentials
• All your data remains secure
• Existing features continue working seamlessly
• New capabilities rolling out gradually
• Enhanced interface and user experience
• Prices remains the same

Join us on this journey

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The evolution to Kenko represents more than a new name - it's a commitment to pushing boundaries, driving innovation, and most importantly, ensuring your business success. We're building the future of wellness business management, where cutting-edge technology meets personalized support for unprecedented growth.

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As we step into this exciting new chapter, we want to thank you for being part of our journey. The trust you've placed in us drives our innovation and fuels our commitment to your success.

What's next?

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Over the coming weeks, you'll see the Kenko brand roll out across our platform, bringing with it enhanced features and capabilities. We're personally committed to making this transition smooth and beneficial for your business.

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Do you have questions about our evolution to Kenko? We're personally reading every response and are here to help you succeed. Your growth is our mission, and we're just getting started.

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Vistar - CEO, Kenko AI

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Note: If you have a branded app, nothing changes. 

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If your members/clients are accessing your business via the Bookee app, then it will change to Kenko (The Bookee app will now be called Kenko, please let your members know the same)